Principles of marketing / (Record no. 815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01973pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1123528 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940304s1995 nyuab 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94008845 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023347015 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.E865 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Joel R. Evans, Barry Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewoods Cliffs, NJ : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 521, [78] p. : |
| Other physical details | col. ill., maps ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 computer disk (3 1/2 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An Introduction to marketing : An Overview of marketing -- The Envrionment of marketing -- Developing, integrating, and analyzing the marketing plan -- Information for marketing decisions -- Broadening the scope of marketing : Societal, ethical, and consumer issues -- International marketing -- Consumer analysis:understanding and responding to diversity in the marketplace : Final consumers -- Organizational consumers -- Developing a target market strategy -- Product planning : Basic concepts in product planning -- Goods versus services marketing -- Conceiving, developing and managing products -- Distribution planning : Considerations in distribution planning and physical distribution -- Wholesaling and retailing -- Pormotion planning : The Context of promotion planning -- Advertising and public relations -- Personal selling and sales promotions -- Price planning : Considerations in price planning -- Developing and applying a pricing strategy -- Appendixies : A : Careers in marketing -- B : Marketing mathematics -- C : Computer-based marketing exercises -- Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/07/2012 | HF5415.E865 | 2119/12 | 05/07/2012 | 05/07/2012 | Books |