Strategic brand management: (Record no. 8075)
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000 -LEADER | |
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fixed length control field | 02177cam a2200337 a 4500 |
001 - CONTROL NUMBER | |
control field | 14712820 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211122161529.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070126s2008 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2007003552 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273779414 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273779419 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocm80461138 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)80461138 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | LC |
Modifying agency | YDX |
-- | BAKER |
-- | BTCTA |
-- | YDXCP |
-- | NLGGC |
-- | OCLCG |
-- | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7.K45(4e) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 22 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 85.40 |
Number source | bcl |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane, |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management: |
Remainder of title | building, measuring, and managing brand equity. / |
Statement of responsibility, etc. | Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River: |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 590 p. : |
Other physical details | col. ill. ; |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: 1. Opening perspectives: brands and brand management -- 2. Developing a brand strategy: Customer- based equity and brand positioning -- Brand resonance and the brand value chain -- 3. Designing and implementing brand marketing programs: Choosing brand elements to build equity -- Designing marketing programs to build equity -- Integrating marketing communications to build brand equity -- Leveraging secondary brand associations to build brand equity -- 4.Measuring and interpreting brand performance: Developing a brand equity measurement and management system -- Measuring sources of brand equity: customer mind-set -- Measuring outcomes of brand equity: capturing market performance -- 5. Growing and sustaining brand equity: Design and implementing branding architecture strategies -- Introducing and naming new products and brand extensions -- Managing brands over time -- Managing brands over geographic boundaries and market segments -- 6. Closing perspectives: Closing observation -- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Management. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip079/2007003552.html">http://www.loc.gov/catdir/toc/ecip079/2007003552.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K45(4e) | K/1492/1492/19 | 22/11/2021 | 1 | 22/11/2021 | Books | |||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K451(4e) | K/1544/1544/19 | 22/11/2021 | 2 | 22/11/2021 | Books | |||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K452(4e) | K/1545/1545/19 | 22/11/2021 | 3 | 22/11/2021 | Books | |||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HD69.B7.K453(4e) | K/1546/1546/19 | 23/11/2021 | 4 | 22/11/2021 | Books |