Marketing management. / (Record no. 8054)
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000 -LEADER | |
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fixed length control field | 02166cam a2200349 i 4500 |
001 - CONTROL NUMBER | |
control field | 17988675 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211123103906.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140106s2015 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013049003 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780078028861 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0078028868 (alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | LC |
Description conventions | rda |
Modifying agency | DLC |
-- | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13.M36(2e) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Marshall, Greg W. |
245 10 - TITLE STATEMENT | |
Title | Marketing management. / |
Statement of responsibility, etc. | Greg W. Marshall & Mark W. Johnston |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York: |
Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, (various paging) : |
Other physical details | color illustrations ; |
Dimensions | 28 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: 1. Discover marketing management: Marketing in todays business milieu -- Elements of marketing strategy, planning, and competition -- 2. Use information to drive marketing decision: Manage marketing information -- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target marketing, positioning, and CRM -- 3. Develop the value offering - the product experience: Product strategy and new-product development -- Build the brand -- Service as the core offering -- 4. Price and deliver the value offering: Manage price decisions -- Manage marketing channels and points of customer interface 5. Communicate the values offering through the elements of integrated marketing communications: Promotional strategy and new media -- Advertising, sales promoting, and public relations -- Personal selling and direct marketing -- 6. Bring it all together - global and performance dimensions: Understand the global marketing dashboard: metrics for measuring marking performance -- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Johnston, Mark W. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.13.M36(2e) | K/1438/1438/19 | 11/19/2021 | 1 | 11/19/2021 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.13.M362(2e) | K/1560/1560/19 | 11/19/2021 | 3 | 11/19/2021 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.13.M363(2e) | K/1561/1561/19 | 11/23/2021 | 4 | 11/19/2021 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.13.M361(2e) | K/1439/1439/19 | 11/24/2021 | 2 | 11/19/2021 | Books |