Basic marketing: a marketing strategy planning approach. / (Record no. 7809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02828cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12556934 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211006105304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011005s2002 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259060764 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.P45 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing: a marketing strategy planning approach. / |
| Statement of responsibility, etc. | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 726 + [11] p. : |
| Other physical details | col. ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Chapter 1: Marketing's Value to Consumers, Firms, and SocietyChapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing EnvironmentChapter 4: Focusing Marketing Strategy with Segmentation and PositioningChapter 5: Demographic Dimensions of Global Consumer MarketsChapter 6: Final Consumers and Their Buying BehaviorChapter 7: Business and Organizational Customers and Their Buying BehaviorChapter 8: Improving Decisions with Marketing InformationChapter 9: Elements of Product Planning for Goods and ServicesChapter 10: Product Management and New-Product DevelopmentChapter 11: Place and Development of Channel SystemsChapter 12: Distribution Customer Service and LogisticsChapter 13: Retailers, Wholesalers, and Their Strategy PlanningChapter 14: Promotion-Introduction to Integrated Marketing CommunicationsChapter 15: Personal Selling and Customer ServiceChapter 16: Advertising, Publicity, and Sales PromotionChapter 17: Pricing Objectives and PoliciesChapter 18: Price Setting in the Business WorldChapter 19: Implementing and Controlling Marketing Plans: Evolution and RevolutionChapter 20: Managing Marketing's Link with Other Functional AreasChapter 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A: Economics Fundamentals Appendix B: Marketing Arithmetic Appendix C: Career Planning in Marketing<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title ntegrates the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Cannon, Joseph P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | McCarthy, E. Jerome |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection code | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/16/2023 | HF5415.13.M369(17e) | 9344/045/23 | 06/16/2023 | 06/16/2023 | Books | Non-fiction | 1 | |||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/16/2023 | HF5415.13.M3691(17e) | 9345/046/23 | 06/16/2023 | 06/16/2023 | Books | Non-fiction | 2 | |||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/16/2023 | HF5415.13.M3692(17e) | 9346/047/23 | 06/16/2023 | 06/16/2023 | Books | Non-fiction | 3 | |||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 10/30/2019 | STM | HF5415.13.P45(19e) | K/1002/1002/19 | 10/06/2021 | 10/06/2021 | Books |