International marketing. / (Record no. 7762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01832nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210923165144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140411b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133588399 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.95 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing. / |
| Statement of responsibility, etc. | Michael R.Czinkota, Ilkka A. Ronkainen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 677 p. : |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: <br/>PART 1: THE INTERNATIONAL MARKETING ENVIRONMENT. <br/>1. Global environmental drivers --<br/>2. International trade frameworks and policy --<br/>3. The role of culture --<br/>4. The economic environment --<br/>5. The political and legal environment --<br/>PART 2: FINDING GLOBAL CUSTOMERS. <br/>6. Consumer, industrial, and government markets --<br/>7. Strategic planning --<br/>8. Analyzing people and markets --<br/>9. Market entry and expansion --<br/>10. Marketing organization, implementation, and control --<br/>PART 3: THE GLOBAL MARKETING MIX. <br/>11. Product management and global brands --<br/>12. Global marketing of services --<br/>13. Advertising, promotion, and sales --<br/>14. Pricing strategies and tactics --<br/>15. Global distribution and logistics --<br/>PART 4: LEADERSHIP IN GLOBAL MARKETING. <br/>16. Social networks and communication --<br/>17. Leadership, corporate social responsibility, and sustainability --<br/>18. New directions and challenges -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | <br/>'International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Export marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Ronkainen, Iikka A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 30/10/2019 | STM | HF1416.95(10e) | K/976/976/19 | 22/09/2021 | 22/09/2021 | Books |