Mass communication: principles and concepts. / (Record no. 6967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01542nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190919b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788123922508 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | REF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hasan, Seema. |
| 245 ## - TITLE STATEMENT | |
| Title | Mass communication: principles and concepts. / |
| Statement of responsibility, etc. | Seema Hasan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | CBS Publishers, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 844 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1: Principles of communication: Introduction to communication -- History of communication -- Types of communication -- Barriers to communication -- Essentials of communication -- Process of communication -- Unit 2: Introduction to mass communication: What is mass communication? -- Functions of mass communication -- Communication vs mass communication -- Elements of mass communication -- Tools of mass communication -- Mass communication and society -- Models and theories of communication -- Unit 3: Journalism: Journalism -- News reporting -- Editing -- Newspaper printing and management -- Unit 4: Broadcast media: Television -- Camera -- Radio -- Unit 5: Advertising and public relations: Advertising -- Public relations -- Unit 6: Press laws and media ethics: Press laws -- Media ethics -- Unit 7: Media research and organisations: Research methodologies for media -- Government information systems -- Unit 8: New media technologies: Media technologies -- World media scenario -- Unit 9: Photography and photojournalism -- Unit 10: Recent trends in mass communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 19/09/2019 | REF | 8547/141/19 | 19/09/2019 | 19/09/2019 | Reference | ||||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/11/2019 | P90.H34(2e) | K/2212/2212/19 | 10/03/2022 | 19/09/2019 | Reference | WIUC | 1 | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/11/2019 | P90.H341(2e) | K/2213/2213/19 | 10/03/2022 | 19/09/2019 | Reference | WIUC | 2 |