Strategic marketing management: a business process approach. / (Record no. 6921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01942nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190828b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844800001 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414.M67 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moutinho, Luiz. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management: a business process approach. / |
| Statement of responsibility, etc. | Luiz moutinho and Geoff Southern. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hampshire : |
| Name of publisher, distributor, etc. | Cengage Learning EMEA, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 490 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part 1: Introduction to marketing business processes: marketing and process-based management -- Customer-focused management -- Part 2: Future-predicting processes (scenario building and forecasting): Environmental scanning and strategy -- Demand management (market and technology forecasting) -- Part 3: data management processes: Corporate structure, network and knowledge management -- Strategic information systems -- Marketing measurements and analysis -- Part 4: Keeping existing customer processes (order fulfilment): Market value chain management -- Customer relationship management and marketing insights -- Operations and marketing programming -- Distribution product category management and new delivery channels -- Part 5: Getting new customer processes (order acquisition): Marketing and resource allocation in financial management -- Reputation management: corporate image and communication -- Innovation management: market timing and solution planning -- Part 6: Organizational development and co-ordination (infrastructure processes): Solutions design: Strategic planning effectiveness: performance measurement -- Marketing and its implications for financial management -- Strategic brand management -- Managing the marketing and e-banking interface -- Cross-boundary and global (international) management: some considerations on recent events -- Part 7: The future: Future trends in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Southern, Geoff. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 28/08/2019 | HF5414.M67 | 8508/102/19 | 28/08/2019 | 1 | 28/08/2019 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5414.M67 | K/1430/1430/19 | 23/11/2021 | 1 | 28/08/2019 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 06/11/2019 | HF5414.M671 | K/1431/1431/19 | 23/11/2021 | 2 | 28/08/2019 | Books |