Marketing: the core . / (Record no. 6888)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02339nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211125154047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190807b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028922 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K452(5e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: the core . / |
| Statement of responsibility, etc. | Roger A. Kerin, Stephen W. Hartley, William Rudelius |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill/ Irwin, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 507 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Content: New coverage of customer value proposition and new examples, including Facebook and trader Joe's. -- New coverage of social entrepreneurship, marketing dashboards, and a new case on IBM smarter planet strategy -- Integration of content on the marketing environment, ethical behavior, and social responsibility and a new video case on Toyota's green car initiatives -- New examples of consumer behavior concepts -- Updated coverage of supplier diversity and new video case -- New material on Dell's global growth, world trade flows, and cultural influence on advertising -- New coverage of marketing metrics for social media and the explosion of internet data mining -- New market-product grid example, and new product differentiation, cannibalization, and competition discussions -- New examples of product failures, new marketing matters box, new test market discussion -- Updated examples and new Mary Kay video case -- New coverage of Vizo's value prizing, Amazon's penetration prizing, and a new dashboard -- New examples of exclusive distribution and disintermediation -- Introduction of location services, green retailing, shopper marketing, and integration of wholesaling -- Introduction of the "twitterverse," updated coverage of mobile marketing, new material on :do not track" legislation, and a new video case on mountain dew -- New advertising and sales promotion examples and content -- New chapter on social media marketing! Chapter 16 addresses the incredible growth and impact of social media on the marketing discipline -- New chapter opening example and updated description of salesperson time allocations -- Updated examples and descriptions of the interactive marketing environment. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 08/07/2019 | HF5415.K452(5e) | 911/029/19 | 08/07/2019 | 1 | 08/07/2019 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 08/13/2019 | HF5415.K4521(5e) | 8449/043/19 | 08/13/2019 | 2 | 08/13/2019 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 08/13/2019 | HF5415.K4522(5e) | 8450/044/19 | 08/13/2019 | 3 | 08/13/2019 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K45(5e) | K/1534/1534/19 | 11/25/2021 | 1 | 11/25/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K451(5e) | K/1535/1535/19 | 11/25/2021 | 2 | 11/25/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K452(5e) | K/1536/1536/19 | 11/25/2021 | 3 | 11/25/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K453(5e) | K/1580/1580/19 | 11/25/2021 | 4 | 11/25/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K454(5e) | K/1581/1581/19 | 11/26/2021 | 5 | 11/25/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K455(5e) | K/1582/1582/19 | 11/26/2021 | 6 | 11/25/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/07/2019 | HF5415.K456(5e) | K/1583/1583/19 | 11/26/2021 | 7 | 11/25/2021 | Books |