Writing winning proposals PR cases. / (Record no. 5683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03582nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150728b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781934269961 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.H214 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hagley, Tom. |
| 245 ## - TITLE STATEMENT | |
| Title | Writing winning proposals PR cases. / |
| Statement of responsibility, etc. | Tom Hagley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Diego: |
| Name of publisher, distributor, etc. | Cognella, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 385p. : |
| Other physical details | ills. ; |
| Dimensions | 29cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Understanding why planning is important, and how it relates to public relations: Case one: Mysterious sound in deschambault: Community relations -- Meeting the challenges of the planning environment: Case two: Black crater wildfire: Public information -- Role play and discussion questions -- Points of importance -- Writing and leading with integrity: Case three: What could go wrong?: Risk communication -- Role play -- Beginning the planning process with accountability; Case four: Getting nothing for something: Event planning -- Role play -- Internship program -- Measuring the effectiveness of public relations programs ans activities: Case five: Quality out of control: Employee communication -- Article: Does your company have the 'write' stuff? -- Guidelines for measuring the effectiveness of pr programs and activities -- Defining components of a public relations plan and rules for writing them: Case six: A whimsical public relations plan to influence the behavior of a frog -- Planning process overview -- Article: You can learn to be the idea person -- Creativity in public relations planning -- A student initiated public relations plan proposed to the center on diversity and community at the university of Oregon -- Silver anvil award campaign profiles -- Rules for writing components of a public relations plan -- Worksheets for drafting plans for cases -- More public relations cases: Problems, opportunities, challenges: Case seven: Uncharitable bloggers?: Social media -- Article: Charitable decision making made easier and mutually beneficial -- Case eight: Contaminated lagoon: Community relations -- Role play -- Article: Community relations can facilitate corporate growth -- Case nine: International art exhibit promotion: International art exhibit promotion and volunteer recruitment -- Role play -- Article: Start a recruitment epidemic -- Case ten: Charlie Zurlock: Media relations -- Role play -- Background: Custom parts company -- Article: What is a media strategist? -- Case eleven: Indycar racing: Hospitality event planning -- Role play -- Article: Stefan Johansson motorsports profile -- Case twelve: Violence at south county high: Public school emergency response -- Role play -- Discussion points -- Case thirteen: Are you prepared?: Crisis preparedness -- Role play -- Crisis: By the rule of advanced engagement -- Barriers to crisis planning -- Create a crisis code of conduct -- Crisis principles -- Case fourteen: Give and take away: Government relations -- Article: Does every chief executive officer have a ghostwriter? -- Case fifteen: Metha-don't: Crisis recovery -- Role play -- Case sixteen: Community alarmed: Crisis communication -- Article: CEOs must be visible leaders -- Case seventeen: What in the world would you like to share?: Fundraising -- Case eighteen: Downsize: Corporate communication -- Role play #1 -- Role play #2 -- Article: Downsizing: Focus on people -- Case nineteen: Superstar entrepreneur: Celebrity image building -- Article: Work with journalists and make CEO profiles soar -- Case twenty: Campus cafes: Marketing communication -- Article: Keep it simple. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 28/07/2015 | HD59.H214 | 7921/348/15 | 28/07/2015 | 28/07/2015 | Books |