000 -LEADER |
fixed length control field |
03757cam a22003494a 4500 |
001 - CONTROL NUMBER |
control field |
13280472 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210414114457.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030718s2003 enka bf 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003015170 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749440724 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
e-uk--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD59.H443 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Henslowe, Philip, |
Dates associated with a name |
1934- |
245 10 - TITLE STATEMENT |
Title |
Public relations: A practical guide to the basics. / |
Statement of responsibility, etc. |
Philip Henslowe. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 152 p. : |
Other physical details |
ills. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Communication and the roles of public relations: Introduction -- Communication -- Corporate communication -- Corporate social responsibility -- Publicity -- Images -- Knowledge and understanding -- Interest -- Acceptance -- Sympathy -- External public relations sources: Introduction -- Consultancies -- Why use a consultancy? -- Types of consultancy -- Advantages of using a consultancy -- Disadvantages of using a consultancy -- Mixing and matching -- Ethics and the law: Ethics -- Codes of conduct -- The law -- Copyright law -- Working with suppliers: The brief -- The contract or agreement -- Timetabling -- Costings -- Progress chasing -- Working with publishers: The brief -- The contract -- The manuscript -- Promotion and distribution -- Working with printers: Background -- The brief and the contract -- Illustrations -- Paper specification -- Working with photographers: Choosing a photographer -- Photographic libraries -- Colour or black and white? -- Location and studio work -- Contact sheets, transparencies or digital? -- Special effects -- Assignment of copyright -- Reproduction studios -- Working with designers: Background -- Desktop publishing -- The brief -- The work -- Conclusion -- Making videos: Introduction -- The film makers -- Costs -- The concept -- The script -- Filming -- Post-production -- Exhibitions and other events: Exhibitions and trade fairs -- Support at the stand -- Setting up and running your own stand -- Organizing an exhibition -- Conclusion -- Promotions and functions: Venues -- The programme -- The characteristics and categories of events -- Visits: VIP visits -- Royal visits -- Sponsorship and educational activities: Patronage -- Sponsorship -- Why sponsor? -- Forms of sponsorship -- The national lottery -- Evaluation -- Business writing: General rules -- Reports and proposals -- Memoranda -- Minutes -- Feature articles -- Crisis management: What is crisis management? -- How to cope -- After it is over -- Working with the media: Impact -- Audience -- Television -- Radio -- Teletex and ceefax -- Television news release limited (TNR) -- External media support: Distribution -- Broadcast media -- Monitoring and evaluation -- Editorial support -- Integrated services digital network -- More information -- Planning and programming: Why have a programme? -- The programme -- How to plan the programme -- Assessment and evaluation: Assessment -- Evaluation -- Conclusion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Form subdivision |
Handbooks, manuals, etc. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Geographic subdivision |
Great Britain |
Form subdivision |
Handbooks, manuals, etc. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip046/2003015170.html">http://www.loc.gov/catdir/toc/ecip046/2003015170.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |