Designing health messages : Approaches from communication theory and public health practice / (Record no. 5655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02692pam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3488861 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941013s1995 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94040646 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780803953970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803953984 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RA440.5.D46 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.1/014 |
| Edition number | 20 |
| 245 00 - TITLE STATEMENT | |
| Title | Designing health messages : Approaches from communication theory and public health practice / |
| Statement of responsibility, etc. | edited by Edward Maibach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,304p. : |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Theory-driven approaches to health message design: Motivation to attend to health messages: Presentation of content and linguistic consideration -- Encouraging risk reduction: A decision-making approach to message design -- Moving people to behavior change: A staged social cognitive approach to message design -- Fear appeal in health promotion campaigns: Too much, too little, or just right? -- Thinking positively: Using positive affect when designing health messages -- Designing messages for behavioral inoculation -- Reaching young audiences: Development consideration in designing health messages -- Fishing for success: Using the persuasive health message framework to generate effective campaign messages -- Audience-centered strategies for health message design: Using research to inform campaign development and message design: Examples from the "America responds to AIDS" campaign -- Choosing audience segmentation strategies and methods for health communication -- The gatekeeping process: The right combinations to unlock the gates -- Use of database marketing and consumer-based health communication in message design: An example from the office of cancer communications "5 a day for better health" program -- Combining theory and practice: Additional considerations: Supplementing health campaign messages: Recent developments in informing patients about their prescription drugs -- Enabling health: Policy and administrative practices at a crossroads. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media in health education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Health promotion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maibach, Edward. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parrott, Roxanne. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0655/94040646-d.html">http://www.loc.gov/catdir/enhancements/fy0655/94040646-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0655/94040646-t.html">http://www.loc.gov/catdir/enhancements/fy0655/94040646-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 07/21/2015 | RA440.5.D46 | 8029/456/15 | 07/21/2015 | 07/21/2015 | Books |