The SAGE handbook of public relations. / (Record no. 5621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03860nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150706b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412977814 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.H267 |
| 245 ## - TITLE STATEMENT | |
| Title | The SAGE handbook of public relations. / |
| Statement of responsibility, etc. | edited by Robert L. Heath. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 773p. : |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Mind, self, and society: Public relations in the enactment of civil society -- Strategic management of communication: Insights from the contingency theory of strategic conflict management -- Seeing the forest through the trees: The behavioral, strategic management paradigm in public relations and its future -- The cursed sisters: Public relations and rhetoric -- Implications of complexity theory for public relations: Beyond crisis -- Signs of the times: Economic sciences, futures, and public relations -- Publics and public relations: Effecting change -- Correspondence(s) to reality: A reconstructive approach to public relations -- Dialogue as a basis for stakeholder engagement: Defining and measuring the core competencies -- "Making it real": Anthropological reflections on public relations, diplomacy, and rhetoric -- Social construction and public relations -- Public relations and power -- Power and public relations: Paradoxes and programmatic thoughts -- "Race" in public relations -- Toward an intersectionality theory of public relations -- Does public relations scholarship have a place in race? -- Feminist scholarship and its contributions to public relations -- Reflective management: Seeing the organization as if from outside -- Symmetry and its critics: Antecedents, prospects, and implications for symmetry in a postsymmetry era -- Strategy, management, leadership and public relations -- Reputation, communication, and the corporate brand -- The practice of public relations as change management: The use of research in public relations -- Reputation models, drivers, and measurement -- Come together: Rise and fall of public relations organizations in the 20th century -- Public relations identity: Evolving from academic and practitioner partnerships -- Relationship management projects public relations image: Analysis of living history and dreams from my father -- Activism 2.0 -- Activism in the 20th and 21st centuries -- Public relations practitioners and the leadership challenge -- Embedding issue management: From process to policy -- Risk communication -- Community engagement and risk management -- Crisis communication: A developing field -- Expanding the parameters of crisis communication: From chaos to renewal -- Red cross crisis communication in the wake of september 11, 2001 -- Defining the relationship between public relations and marketing: Public relations' most important challenge -- Being public: Publicity as public relations -- The role of public relations in promoting healthy communities -- Community relations and corporate social responsibility -- The nature of good in public relations: What should be its normative ethic? -- Military spokespeople and democracy: Perspectives from two israeli wars -- Sport public relations -- Investor relations -- Public relations media -- Directions in social media for professionals and scholars -- Public relations as globalicity: Why culture is still essential in discussions about global public relations -- The local, national, and global challenges of public relations: A call for an anthropological approach to practicing public relations -- Cross-national conflict shifting: A transnational crisis perspective in global public relations -- Globalization and public relations: Opportunities for growth and reformulation -- Reflections and concluding thoughts -- Reflections on the field. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Robert L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 06/07/2015 | HD59.H267 | 7964/391/15 | 06/07/2015 | 06/07/2015 | Books |