Strategic media decisions. / (Record no. 5600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03463cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14424628 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060622s2004 ilua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006278549 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1887229175 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm57760985 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IAR |
| Transcribing agency | IAR |
| Modifying agency | OCLCQ |
| -- | BAKER |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.A99 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Azzaro, Marian. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic media decisions. / |
| Statement of responsibility, etc. | Marian Azzaro. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | Copy Workshop, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 524 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. and appendix. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Media today: The world of media(lead author- carla lloyd.): A brief history of media -- Today's media world -- Consumers and the media -- Media conglomerates and entertainment brands -- The media age: The media industry comes of age -- The technology engine -- The land of opportunity -- The media whirl -- Media methods: Media and the marketing of messages: Media speak -- the media building blocks -- The media plan (an overview) -- The media planning revolution -- Creative media analysis: Media measurements -- Audience measurements -- Efficiency measurements -- Strategic analysis -- Modern media planning: Setting media objectives -- Deciding media strategies -- Choosing the media mix -- Charting the tactical plan -- Buying and selling media: The role of media planning -- The role of media buying -- The role of medial sales -- Local & "niche" media markets: The local media mix: Newspapers -- Local radio and television -- City and regional magazines -- Out-of-home -- Yellow pages -- Direct mail -- New media -- Local media planning: Matching media with markets -- The local market profile -- Research on a local level -- "Niche" and specialty media markets: Mass media as niche media -- Exclusive niche media -- Niche segmentation -- Ethnic, attitudinal, and lifestyle segmentation -- Niche media plans -- New/Interactive Media planning: Media's changing world: New media & the digital revolution -- Moore's law -- The benefits of digital marketing -- Convergence -- New media technology: The internet -- The intranet -- Wireless media -- General business applications -- Home & personal entertainment -- Media in cyberspace: New media advertising techniques -- Website advertising -- New media billings models -- Selling advertising online -- Online media kits -- Media application in IMC: Media across IMC elements: Media of direct response marketing -- Media of promotional marketing -- Media of marketing public relations -- Media in B2B marketing -- Media in relationship marketing -- Media in sports marketing -- Media in entertainment marketing -- Multimedia and cross-platform integration: Considerations in cross-platform planning -- Why marketers want multimedia -- Why sellers sell multimedia -- Who are the big multimedia players. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Binder, Dan. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clawson, Robb. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lloyd, Carla. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shaver, Mary Alice. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Werder, Olaf. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy0612/2006278549.html">http://www.loc.gov/catdir/toc/fy0612/2006278549.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 07/03/2015 | HF5415.123.A99 | 7924/351/15 | 07/03/2015 | 07/03/2015 | Books |