Perfect PR. / (Record no. 5593)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01883nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4997656 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990323s1999 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99187872 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861522215 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)40686518 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OSU |
| Transcribing agency | OSU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.M236 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maitland, Ian. |
| 245 10 - TITLE STATEMENT | |
| Title | Perfect PR. / |
| Statement of responsibility, etc. | Iain Maitland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London; |
| Name of publisher, distributor, etc. | International Thomson Business Press, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 154p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing toolkits series |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction -- Planning PR activities: Your firm -- PR tactics -- The media -- Your audience -- PR activities -- Issuing press releases: Compiling your press list -- Deciding what to say -- Paper, colour and typefaces -- Layout, contents and plain english -- Photographs, captions and other material -- Circulating press releases -- Handling responses -- Following through -- Managing interviews: Interviewing do's and don'ts -- Press interviews -- Radio interviews -- Television interviews -- Crisis management tactics -- Following up interviews -- Organizing press conferences: Planning a press conference -- Choosing venues, speakers and the invited audience -- Speaking in public -- Managing a press conference -- Following up -- Running your PR campaign: Assessing your trial run -- Monitoring responses -- Bringing in exports -- Continuing with your pr campaign. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicity. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 30/06/2015 | HD59.M236 | 7919/346/15 | 30/06/2015 | 30/06/2015 | Books |