Marketing. / (Record no. 5283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01369nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150109b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139780176471835 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.L2624 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing. / |
| Statement of responsibility, etc. | Charles W. Lamb et. al... |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto: |
| Name of publisher, distributor, etc. | Nelson Education, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 641p. |
| Other physical details | ill. |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The World of marketing: An Overview of marketing -- Strategic planning for competitive advantage -- Ethics and the marketing environment -- Analyzing marketing opportunities: Consumer decision making -- Business marketing -- Segmenting and targeting marketing -- Decision support systems and marketing research -- Product decisions: Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Distribution decisions: Marketing channels and supply chain management -- Retailing -- Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions: Pricing concepts -- Setting the right price -- Managing marketing-created relationships: Customer relationship management -- Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Faria, A.J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 09/01/2015 | HF5415.L2624 | 7487/515/13 | 09/01/2015 | 09/01/2015 | Books |