Corporate strategy / (Record no. 450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03427nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120123t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273634305 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28.B44 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Roger |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate strategy / |
| Statement of responsibility, etc. | Roger Bennett |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow: |
| Name of publisher, distributor, etc. | Prentice Hall; |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 402 p. |
| Other physical details | ill, |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part one: Business strategy -- The Nature of strategic management : Fundementals -- Origins and deveploment of strategic management -- Objectives : Nature of objectives -- Mission statements -- Strategic objectives -- Management by objectives --Strategy formulation : The Process and the players -- Growth and acquisition strategies -- Divestment and turnaround strategies -- Portfolio anaysis -- Competitive strategy-- Forecasting: Nature and purpose of forecasting -- Techniques of forecasting -- Limitations of forecasting -- Management audits and environmental scanning : Management audits -- External environments -- Change, chaos and the learning organisation : The Challenge of change -- Restructuring organisations and processes -- Chaos and the learning organisation -- Culture -- Strategy and structure : Impact of strategy on structure -- Factors influencing the design of organizations -- Issues in organisational design -- Approaches to organisation structure -- Ethical considersations : Ethics, business and society -- Social responsibility -- Current issues in business ethics and social responsibility -- Part Two: Functional strategies: Marketing startegy : The Elements of maketing -- Product strategies -- Pricing strategies -- Distribution strategies -- Promotional strategies -- Customer-focused strategies -- Finanical strategy : Fundamentals -- Financing the business -- Short- and long-termism -- Human resources strategy : The Central role of HRM -- The Four Cs model of human resource management -- Employee relations strategies -- Downsizing -- Recent developments in human resources mangement -- Management development -- Information technology strategy: The Business advantages of IT strategy -- Human resources aspects -- Selection of systems -- Organisational aspects -- Strategic management and the mangement information system -- Manufacturing strategy: Nature of manufacturing strategy -- Production -- Flexible manufacturing -- Research and technical development -- Procurement -- Factory location -- Contract manufacturing, licensing and the protection of intellectual property -- Total quality management -- Environmental strategy : The Economic and social costs -- Assessing company policies -- Green marketing -- EU interventions -- Strategies for the internationlisation of operations: Choices and benefits -- Market entry -- Part Three: Planning and control -- Corporate planning : Planning and strategy -- Planning systems -- Techniques of planning : Measures of company potential -- Measures of company performance -- Network methods -- Other practical planning methods -- Quantitative planning models -- Uncertainty -- Top- down versus bottom-up planning -- Operational planning: Production and operations management -- Finanical planning -- Human resources planning -- Marketing plans -- Management control : Scope and methods -- Budgeting. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 01/23/2012 | HD30.28.B44 | 1212/11 | 11/28/2013 | 01/23/2012 | Books |