Advertising and integrated brand promotion. / (Record no. 3034)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01593nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324568677 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.O34 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'guinn,Thomas C |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion. / |
| Statement of responsibility, etc. | Thomas C.O'guinn |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | South-western, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii,726p.; |
| Other physical details | ill.: |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and glossary |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The world of advertising and integrated brand promotion -- The structure of the advertising industry:advertisers,agencies,media companies,and support organizations -- The evolution of promoting and advertising brands -- social,ethical,and regulatory aspects of advertising and promotion -- Advertising,integrated brand promotion,and consumer behavior -- Market segmentation,positioning,and the value proposition -- Advertising and promotion research -- Advertising planning:an international perceptive -- Managing creativity in advertising and IBP -- Message strategy -- Copy writing -- Art direction and production -- Media strategy and planning for advertising and IBP -- Media planning:newspaper,magazines,television,and radio -- Media planning:advertising and IBP on the internet -- Sales promotion,point-of-purchase advertising,and support media -- Event sponsorship,product placements,and branded entertainment -- Integrating direct marketing and personal selling -- Public relations,influencer marketing,and corporate advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen,Chris T |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik,Richard J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 06/19/2014 | HF5821.O34 | 7708/135/14 | 06/19/2014 | 1 | 06/19/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 06/19/2014 | HF5821.O341 | 7709/136/14 | 06/19/2014 | 2 | 06/19/2014 | Books |