International and intercultural public relations : (Record no. 2854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03762cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13978924 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050523s2006 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005048917 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205375200 (casebound) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P36 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parkinson, Michael G. |
| 245 10 - TITLE STATEMENT | |
| Title | International and intercultural public relations : |
| Remainder of title | a campaign case approach / |
| Statement of responsibility, etc. | Michael G. Parkinson, Daradirek Ekachai. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson/Allyn & Bacon, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 384 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to public relations campaign analysis: What is public relations? -- What is ROSTE? -- References and suggested readings -- Research for public relations campaign -- When do u do research? -- What kinds do you ask? -- How do you answer these questions? -- References and suggested readings -- Public relations objective and strategies -- Campaign objectives -- Campaign strategies -- References and suggested readings -- Public relations tactics and evaluation -- Campaign media tactics -- Campaign evaluation -- References and suggested readings -- The Intercultural communication context:preparation for international public relations -- Intercultural communication perspective -- Salient features of intercultural communication -- Personal adaptation for intercultural effectiveness -- Summary -- References and suggested readings -- Guidelines for successful intercultural or international public relations -- Some unique problems for international public relations -- Intercultural/international public relations model references and readings -- Cases: Case 1: Corporate reputation under attack: a case study of Nike's public relations campaign to blunt negative perceptions of its labor -- Case 2: Mas Que Comida, Es Vida - it's more than food, it's more life -- Case 3: The International campaign to ban landmines and the 1997 ban bus campaign -- Case 4: Internal public relations in the post-war Balkans -- Case 5: Protecting drug patents in Africa -- Competing community relations campaigns in Australia: public relations efforts for and against a Biosolids production facility -- Case 7: Global public relations in South Korea: a case study of a multinational corporation -- Case 8:The Latvian naturalization project - Case 9: The Bhopal Carbide disaster: a lesson in international crisis communication -- Case 10: Developing and maintaining the Aljazeera websites -- Case 11: Improved internal communications in a large South African financial services organization -- Case 12: Image building in the international media: a case study of the Finlandia communications program in Russia -- Case 13: Avon's 'Kiss Goodbye to Breast Cancer" Campaign in the Philippines -- Case 14: One Tambon,one product: Part of the war against poverty in Thailand -- Case 15: Engaging Colombian coffee growers in dialogue: Social reports campaign of the departmental committee of Antioquia -- Case 16: Protecting the environmental and people's well-being in the Nigerian Ogoni land -- Case 17: St.Jude's health outreach in Brazil -- Case 18: Burson-Marstella's Depression Awareness Campaign in Thailand -- Case 19: Public Television in the United States and Croatia: A comparison of two campaigns. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intercultural communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ekachai, Daradirek. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 14/04/2014 | HM1221 .P36 | 868/007/14 | 14/04/2014 | 1 | 14/04/2014 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 14/04/2014 | HM1221 .P361 | 869/008/14 | 14/04/2014 | 2 | 14/04/2014 | Books |