Marketing management : strategy and action. / (Record no. 1050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01631nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120531t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534047882 9780534047887 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.AS7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : strategy and action. / |
| Statement of responsibility, etc. | Henry, Assael |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Kent Publ., |
| Date of publication, distribution, etc. | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 750 + various pagings : |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing planning and strategy: The Nature of marketing -- Identifying marketing opportunity -- Opportunity and changing marketing environment -- Marketing planning and strategy -- Defining and measuring marketing opportunity : Consumer and organizational buyer behaviour -- Marketing strategies based on individual and environmental buyer influences -- Marketing information systems and marketing research -- Marketing strategy and marketing mix: Identifying the target market: Market segmentation -- Developing and positioning new products -- Product management and strategy -- Marketing communications -- The Promotional mix -- Advertising management and strategy -- Sales management and strategy --Price determination and pricing strategies -- Distribution management and strategy -- Retail and wholesale management and strategy -- Strategic marketing planning : Strategic marketing planning and corporate growth strategies -- Evaluating the company's product mix -- Marketing evaluation and control -- Special areas of marketing management : International marketing -- Service marketing -- Not-for-profit marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 31/05/2012 | HF5415.13.AS7 | 2373/12 | 31/05/2012 | 1 | 31/05/2012 | Books |