Critical thinking in consumer behavior : (Record no. 10076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02711cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17261322 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231004135836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120418s2010 maua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011292801 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136027164 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136027164 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WIUC - GH |
| Transcribing agency | WIUC - GH |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .G7295 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Graham, Judy |
| Fuller form of name | (Judy Frazer) |
| 9 (RLIN) | 2467 |
| 245 10 - TITLE STATEMENT | |
| Title | Critical thinking in consumer behavior : |
| Remainder of title | cases and experiential exercises / |
| Statement of responsibility, etc. | Judy Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 173 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Section I: The importance of customer centricity: Customer retention and profitability -- Measuring customer loyalty with the net promoter score -- Customer experience management -- Section II: Customer perception: Information overload -- The just noticeable difference -- Perceptual maps -- Section III: Customer learning and memory -- Behavioral learning: classical and operant conditioning -- Memorable taglines -- Memory models and promotional strategies -- Section IV: Customer motivation and personality: The great debate -- Maslow's need hierarchy and customer motivation -- Appealing to the Id, superego, and ego -- Section V: Segmenting. targeting, and positioning: VALStm segmentation categories -- Positioning strategies -- Adopter categories -- Section VI: Reference group influence and diffusion of innovation: Forms of reference group influence -- Types of reference groups -- Diffusion of innovation -- Section VII: Customer attitudes: Hierarchies of effects -- The fishbein model of attitude measurement -- The extended fishbein model -- Section VIII: Marketing communication and attitude change: Multiattribute models and attitude change strategies -- The elaboration likelihood model -- Social judgement theory and attitude change -- Balance theory and spokesperson strategies -- Section IX: Customer decision making: Group/family decision making -- Decision heuristics -- Decision rules I: Introduction to decision rules -- Decision rules II: The application of decision rules -- Section X: Quantitative and interpretive consumer research: Projective techniques -- Laddering interviews and means-end analysis -- Information display boards -- Section XI: Cultural and subcultural influences: The diversity of customer behavior -- Culture and customer behavior -- The Chinese consumer |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Form subdivision | Case studies. |
| 9 (RLIN) | 2468 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 03/15/2023 | HF5415.32.G72(2e) | K/3072/0170/23 | 10/04/2023 | 10/04/2023 | Books |