Applied marketing. / (Record no. 10058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02995cam a22003858i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23282804 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230915131323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230818s2023 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023026899 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119500803 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119500803 |
| Qualifying information | (adobe pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781394163052 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WIUC - GH |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | WIUC - GH |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.P213 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23/eng/20230825 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Padgett, Daniel, |
| Relator term | author. |
| 9 (RLIN) | 2425 |
| 245 10 - TITLE STATEMENT | |
| Title | Applied marketing. / |
| Statement of responsibility, etc. | Daniel Padgett, Andrew Loos |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ.: |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 310 p. : |
| Other physical details | Ills, glossary, index |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is marketing? -- Organizing and planning for marketing strategy -- The marketing environment -- Customer behavior -- The role of research in marketing -- Using segmentation, targeting, and positioning to distinguish a brand within the market -- Applying the marketing mix -- Delivering products and brands that meet customer needs -- Place decisions and customer convenience -- Managing price and customer cost perceptions -- Using group promotion to communicate with customers -- Using personalized promotion to communicate with customers -- Encouraging participation to connect with customers -- Measuring marketing effectiveness through metrics -- Finalizing a marketing plan tactics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Better service is only more valuable if customers are willing to pay more for it. It seems obvious that customers would prefer to shop in more attractive stores with better service. However, Ross Dress for Less strategically chooses not to spend money to make its stores more attractive or to provide better service specifically because Ross's customers would rather pay less than have better service. Ross emphasizes that they are a "treasure hunt" shopping experience where customers never know what they will find, but they will inevitably find a good deal if they search the store. This strategy has worked well for them to this point. While other retailers downsize or close stores, Ross Dress for Less continues to open new stores. Similarly, discount airlines such as Southwest in the United States and Ryanair in Europe succeed by offering less service but lower prices than traditional airlines. Discount airlines continue to gain popularity with customers seeking cheaper options for travel"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 25 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 334 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Loos, Andrew, |
| Relator term | author. |
| 9 (RLIN) | 2426 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Padgett, Daniel. |
| Title | Applied marketing |
| Edition | 1st edition. |
| Place, publisher, and date of publication | Hoboken, NJ : Wiley & Sons [2019] |
| International Standard Book Number | 9781119500803 |
| Record control number | (DLC) 2023026900 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 03/14/2010 | HF5415.P21 | K/3033/0131/23 | 09/15/2023 | 09/15/2023 | Books |