Advertising and promotion: an integrated marketing communications perspective. / (Record no. 10052)
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000 -LEADER | |
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fixed length control field | 01940cam a22003614i 4500 |
001 - CONTROL NUMBER | |
control field | 17917337 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230913163954.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131024s2015 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013041596 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259548147 (11e) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | WIUC - GH |
Language of cataloging | eng |
Transcribing agency | WIUC - GH |
Description conventions | rda |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823.B38 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
9 (RLIN) | 2 |
245 10 - TITLE STATEMENT | |
Title | Advertising and promotion: an integrated marketing communications perspective. / |
Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York: |
Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
Date of production, publication, distribution, manufacture, or copyright notice | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xli, 764 p. : |
Other physical details | color illustrations ; |
Dimensions | 29 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (pages 780-810) and indexes. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Part One: Introduction to integrated marketing communication: An introduction to integrated marketing communication -- The role of IMC in the marketing process -- Part Two: Integrated marketing communications program situation analysis: Organizing for advertising and promotion: the role of Ad agencies and other marketing communication organizations -- Perspectives on consumer behavior -- Part Three: Analyzing the communication process: The communication process -- Source, message, and channel factors -- Part Four: Objectives and budgeting for integrated marketing communications programs -- Establishing objectives and budgeting for the promotional program -- Part Five: Developing the integrated marketing communications program -- Creative |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
9 (RLIN) | 3 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales promotion. |
9 (RLIN) | 4 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing. |
9 (RLIN) | 5 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A. |
9 (RLIN) | 6 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 03/14/2023 | HF5823.B38 | K/3030/0128/23 | 09/14/2023 | 09/14/2023 | Books |