Entrepreneurship./ Robert D.Hisrich , et al. - Glasgow; McGraw-Hill Custom publishing , 2009. - vii,593p.: ill, 28cm.
Contents : The nature and importance of entrepreneurship -- The entrepreneurial Mind-set -- Entrepreneurial intentions and corporate entrepreneurship -- International entrepreneurship opportunities -- Creativity, the business idea, and opportunity analysis -- Intellectual
property and other legal issues for the entrepreneur -- The business plan: creating and starting the venture -- The marketing plan -- The organizational plan -- The financial plan -- Sources of capital -- Informal risk capital, venture capital, and going public -- Entrepreneurial strategy: generating and exploiting new entries -- Strategies for growth and managing the implication of growth -- Going global -- Accessing resources for growth from external sources -- Ending the venture -- Working question -- Competing for development (BI); the intermediate technology development group -- Social enterprise under diversity: bridge EXP in kibera (A) -- care Kenya : making socail enterprise sustainable -- Yogurt mamas: probiotics in Tanzania
9780077126841
HB615.H5752