Shimp, Terence A.
Advertising, promotion: supplemental aspects of integrated marketing communications. / Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
Contents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the cstomer's perspective: taegeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling.
0030211131
Communication in marketing.
Sales promotion.
Advertising.
HF5415.123.S54
Advertising, promotion: supplemental aspects of integrated marketing communications. / Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
Contents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the cstomer's perspective: taegeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling.
0030211131
Communication in marketing.
Sales promotion.
Advertising.
HF5415.123.S54