McDaniel, Carl
Introduction to marketing / Carl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr. - 8th ed. - Australia: Thomson, c2006. - xxv,730 p.: ill(some col.); 27cm.
Includes index
Contents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes.
0324323808
Marketing.
HF5415.M14
Introduction to marketing / Carl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr. - 8th ed. - Australia: Thomson, c2006. - xxv,730 p.: ill(some col.); 27cm.
Includes index
Contents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes.
0324323808
Marketing.
HF5415.M14