David, Fred R.
Strategic management concepts : a competitive advantage approach / Fred R. David, Francis Marion University Florence, South Carolina, Forest R. David, Strategic Planning Consultant. - Fifteenth edition. - xxv, 392 pages : color illustrations ; 27 cm.
Includes bibliographical references and index.
Contents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis.
9780133444896
2013041981
Strategic planning.
Strategic planning--Case studies.
HD30.28.D3785 (15e) / 2015
658.4/012
Strategic management concepts : a competitive advantage approach / Fred R. David, Francis Marion University Florence, South Carolina, Forest R. David, Strategic Planning Consultant. - Fifteenth edition. - xxv, 392 pages : color illustrations ; 27 cm.
Includes bibliographical references and index.
Contents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis.
9780133444896
2013041981
Strategic planning.
Strategic planning--Case studies.
HD30.28.D3785 (15e) / 2015
658.4/012