Zikmund, William G.
Marketing. / William G. Zikmund, Michael d'Amico. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1999. - xxix, 701 p. : col. ill. ; 29 cm. +
Includes bibliographical references (p. 672-683) and indexes.
Contents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy -- Appendiix.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
0538882158
98018863
Marketing.
HF5415.Z54
658.8
Marketing. / William G. Zikmund, Michael d'Amico. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1999. - xxix, 701 p. : col. ill. ; 29 cm. +
Includes bibliographical references (p. 672-683) and indexes.
Contents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy -- Appendiix.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
0538882158
98018863
Marketing.
HF5415.Z54
658.8