Dess, Gregory G.

Strategic management : creating competitive advantages. / Gregory G.Dess, G.T. Lumpkin and Alan B. Eisner - 3rd ed. - New York : McGraw-Hill/Irwin, 2007. - xxii, 559 p. : col. ill. ; . 26 cm.

Includes index.

Contents: Strategic analysis: -- Introduction and analyzing goals and objectives -- Analyzing the external environment -- Analyzing the internal environment -- Assessing the intellectual capital -- Strategic formulation: Formulating business-level strategies -- Formulating corporate-level strategies -- Formulating international strategies -- Digital business strategies -- Strategic implementation: Strategic control and corporate governance -- Creating effective organizational design -- Strategic leadership excellence, ethics and change -- Fostering corporate entrepreneurship -- Strategic leadership creating new ventures -- Case analysis.

0073124575 9780073124575


Strategic planning. --Strategic Management.

HD30.28.D45

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