Berkowitz, Eric N.
Marketing. / Eric N. Berkowitz ... [et al.]. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxxii, 736 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases.
0073656453 (alk. paper)
99030269
Marketing.
HF5415.M34
658.8
Marketing. / Eric N. Berkowitz ... [et al.]. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxxii, 736 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases.
0073656453 (alk. paper)
99030269
Marketing.
HF5415.M34
658.8