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Waters, Joe,

Fundraising with businesses: 40 new (and improved!) strategies for nonprofits. / Joe Waters. - xx, 284 pages ; 24 cm. - Wiley nonprofit authority series .

Includes index.

Contents: Percentage-of-sales fundraisers -- Register fundraiser -- Donation box fundraiser -- Hashtag fundraiser -- Shopping fundraiser -- Action-triggered fundraiser -- Pin-to-give fundraiser -- Text-to-give fundraiser -- Cash donation -- Product donation -- Company giveaway fundraiser -- New hire fundraiser -- Cause product fundraiser -- Office pool fundraiser -- Pinup fundraiser -- Facebook likes fundraiser -- Check-in to give fundraiser -- Payroll deduction -- Sports team fundraiser -- Scan-to-give fundraiser -- Shop-walk fundraiser -- Collection drive -- Trade show fundraiser -- Dress-down/up fundraiser -- Movie theater fundraiser -- Facebook contest fundraiser -- Donate-profits day fundraiser -- Buy one give one fundraiser -- Matching gifts -- Round-up fundraiser -- In-store fundraiser -- Halopreneurs -- Signature cause product fundraiser -- Launch fundraiser -- Building fundraiser -- Dollars for doers -- Special occasion fundraiser -- Coupon book fundraiser -- Watch-to-give fundraiser -- Business-to-business fundraiser -- Fundraising with businesses: seven steps to success --

ISBN: 9781118615461 (cloth)

LCCN: 2013031244

Subjects--Topical Terms:
Fund raising.
Social marketing.

LC Class. No.: HV41.2.W38

Dewey Class. No.: 658.15/224