Cooper, Chris
Tourism : principles and practice. / Chris Cooper; John Fletcher, Alan Fyall... et al - 3rd ed - Harlow, England: Pearson Education, 2005. - xxvii, 810 p. : ill. ; 28cm. Student access kit.
Includes index and glossary.
Contents: Tourism demand: Managing tourism demand -- Tourism consumer behaviour -- Measuring demand for tourism -- Tourism demand determinants and forecasting -- The Tourism destination: The Economic impact of tourism -- The Environmental impact of tourism -- The Socio-cultural impact of tourism -- Sustainable tourism -- Tourism and developing planning -- The Tourism sector: Attractions -- Accomodation -- Intermediaries -- Transportation-- Public sector and policy -- Marketing for tourism -- Marketing for tourism-the historical roots -- Managing marketing for tourism -- Marketing planning -- Marketing mix applications -- Developments in tourism: Information technology in tourism -- The Future of tourism: Trends and issues beyond our control -- The Future of tourism: Trends and issues within our control.
9780273714712
Tourism
G155.A1T5892
Tourism : principles and practice. / Chris Cooper; John Fletcher, Alan Fyall... et al - 3rd ed - Harlow, England: Pearson Education, 2005. - xxvii, 810 p. : ill. ; 28cm. Student access kit.
Includes index and glossary.
Contents: Tourism demand: Managing tourism demand -- Tourism consumer behaviour -- Measuring demand for tourism -- Tourism demand determinants and forecasting -- The Tourism destination: The Economic impact of tourism -- The Environmental impact of tourism -- The Socio-cultural impact of tourism -- Sustainable tourism -- Tourism and developing planning -- The Tourism sector: Attractions -- Accomodation -- Intermediaries -- Transportation-- Public sector and policy -- Marketing for tourism -- Marketing for tourism-the historical roots -- Managing marketing for tourism -- Marketing planning -- Marketing mix applications -- Developments in tourism: Information technology in tourism -- The Future of tourism: Trends and issues beyond our control -- The Future of tourism: Trends and issues within our control.
9780273714712
Tourism
G155.A1T5892