Nickels, William G.

Business: connecting principles and practice. / William G. Nickels, James M. McHugh and Susan M. McHugh - Annotated instructor's ed. - New York: McGraw Hill, 2012. - xxviii, 567 p. + various pagings: ill (col.);

Includes index.

Annotated instructor's edition

Contents: 1. Business trends: Cultivating a business in diverse, global environments -- 2. Business ownership: Starting a small business -- 3. Business management: Empowering employees to satisfy customers -- 4. Management of human resources: Motivating employees to produce quality goods and services -- 5. Marketing: Developing and implementing customer-oriented marketing plans -- 6. Managing financial resources -- Appendix: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances --

9780073105970 9780077482060 0077482069


Industrial management.

HD31.N48

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