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Ferrell, O. C.

Business: a changing world. / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. - 9th ed. - xxxiv, 616 pages : ill. ; 26 cm

Includes index.

Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.

ISBN: 9780078023132 (alk. paper) 0078023130 (alk. paper)

LCCN: 2012042692

Subjects--Topical Terms:
Business.
Management--United States.

LC Class. No.: HF1008.F47

Dewey Class. No.: 650