Exploring strategy: text and cases. /
Gerry Johnson, [et al.]
- 11th ed.
- New York: Pearson, 2017.
- xxvii, 797 p. : ill.,
Includes bibliographical references and index.
Introducing strategy -- 1. The strategic position: -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- 2. Strategic choices: -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
9781292145129
98045769
Business planning.
Strategic planning.
HD30.28.E96
658.4/012
Includes bibliographical references and index.
Introducing strategy -- 1. The strategic position: -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- 2. Strategic choices: -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
9781292145129
98045769
Business planning.
Strategic planning.
HD30.28.E96
658.4/012