Nickels, William G.
Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh - 8th ed. - New York: McGraw Hill, 2008. - xxvii, 652 p + various pagings: ill (col.);
Includes index.
Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources -- Bonus chapters: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances --
9780073105970 007310597X
Industrial management.
HD31.N51
Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh - 8th ed. - New York: McGraw Hill, 2008. - xxvii, 652 p + various pagings: ill (col.);
Includes index.
Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources -- Bonus chapters: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances --
9780073105970 007310597X
Industrial management.
HD31.N51