Coulter, Mary K.

Entrepreneurship in action / Mary Coulter. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xx, 384 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Contents: Introduction to entrepreneurship: Entrepreneurs and entrepreneurship -- The Context of entrepreneurship -- Entrepreneurial ventures -- Start- up issues : Research the ventrue's feasibilty -- Planning the venture -- Organizing the ventrue -- Lauching the venture -- Managing the enterpreneurial venture : Managing processes -- Managing people -- Managing growth and other entrepreneurial challenges -- Appendix.

0131011014

2002029080


New business enterprises.
Entrepreneurship.

HD62.5.C65

658.1/1

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