Stokes, David.
Small business management and entrepreneurship. / David Stokes ... [et al.] - 6th ed. - Hampshire : South-Western Cengage Learning, 2010. - xviii, 476p.: ill.; 25cm.
Includes index and glossary.
Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value.
9781408017999
HD62.7.S6
Small business management and entrepreneurship. / David Stokes ... [et al.] - 6th ed. - Hampshire : South-Western Cengage Learning, 2010. - xviii, 476p.: ill.; 25cm.
Includes index and glossary.
Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value.
9781408017999
HD62.7.S6