Yale, David R.
Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact / David R. Yale. - Lincolnwood, Ill. : NTC Business Books, c1995. - ix, 190 p. ; 28 cm.
Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues.
0844232181 (pbk.)
94024246
Industrial publicity.
Public relations.
Mass media and business.
HD59.Y32
659
Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact / David R. Yale. - Lincolnwood, Ill. : NTC Business Books, c1995. - ix, 190 p. ; 28 cm.
Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues.
0844232181 (pbk.)
94024246
Industrial publicity.
Public relations.
Mass media and business.
HD59.Y32
659