Thomson, Arthur A.

Strategy: core concepts, analytical tools, readings / Arthur A. Thomson, John E. Gamble and A.J. Strickland - 2nd ed. - Boston: McGraw Hill, c2006. - xxxix, 458 + various pagings ill. 25cm.

Includes index

Contents: Introduction and overview -- Core concepts and analytical tools -- Crafting and strategy -- Executing the strategy -- Readings in strategy.

0072999462 0073203343


Strategic planning

HD30.28.T37

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