Johnson, Gerry.
Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 5th ed. - London ; New York : Prentice Hall Europe, 1999. - xxvi, 972 p. : ill., map ; 25 cm.
Includes bibliographical references and index.
Contents: Introdction : Corporate strategy: An Introduction -- Strategic management in practice -- Strategic analysis: Analysing the environment -- Resources, competences and strategic capability -- Stakeholder expectations and orgainsational purposes -- Strategic chioce: Bases of strategic choice -- Strategic options: Directions and methods of development -- Strategy evaluation and selection -- Strategy implementation: Organisation structure and desgin -- Resource allocation and control -- Managing strategic change -- Glossary.
0130807400 (text & cases) 0130807397 (text only)
98045769
Business planning.
Strategic planning.
HD30.28.J648
658.4/012
Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 5th ed. - London ; New York : Prentice Hall Europe, 1999. - xxvi, 972 p. : ill., map ; 25 cm.
Includes bibliographical references and index.
Contents: Introdction : Corporate strategy: An Introduction -- Strategic management in practice -- Strategic analysis: Analysing the environment -- Resources, competences and strategic capability -- Stakeholder expectations and orgainsational purposes -- Strategic chioce: Bases of strategic choice -- Strategic options: Directions and methods of development -- Strategy evaluation and selection -- Strategy implementation: Organisation structure and desgin -- Resource allocation and control -- Managing strategic change -- Glossary.
0130807400 (text & cases) 0130807397 (text only)
98045769
Business planning.
Strategic planning.
HD30.28.J648
658.4/012