Lomash, Sukul.
Business policy and strategic management / Sukul, Lomash. - New Delhi : Vikas Pub. House, 2003. - xxiv, 381 p. ; 25 cm.
Contents :Business planning and strategic management -- Strategic management process -- Defining vision and mission of a company -- Environment scanning and analysis -- Analysis of industry -- Study and evaluation of multinational environment -- Forcasting the business environment -- Internal analysis of company profile -- Long-term objectives and grand strategies -- Analysis of strategies and choice -- Operationalising and implementing strategies -- Integration of structure, leadership and culture for institutionalising strategy -- Guiding, Evaluating and controlling strategies -- Guide to case analysis.
8125911634 9788125911630
Business planning.
HD30.28.L78
Business policy and strategic management / Sukul, Lomash. - New Delhi : Vikas Pub. House, 2003. - xxiv, 381 p. ; 25 cm.
Contents :Business planning and strategic management -- Strategic management process -- Defining vision and mission of a company -- Environment scanning and analysis -- Analysis of industry -- Study and evaluation of multinational environment -- Forcasting the business environment -- Internal analysis of company profile -- Long-term objectives and grand strategies -- Analysis of strategies and choice -- Operationalising and implementing strategies -- Integration of structure, leadership and culture for institutionalising strategy -- Guiding, Evaluating and controlling strategies -- Guide to case analysis.
8125911634 9788125911630
Business planning.
HD30.28.L78