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Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II and Richard B. Robinson, Jr. - 7th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxxi, 480 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Contents: Overview of strategic managemnt : Strategic management -- Strategy formulation : Defining the company's mission and social responsibilty -- The External environment -- The Global environment: Strategic considerations for multinational firms -- Environmental forecasting -- Internal analysis -- Formulating long- term objective and grand stratgies -- Strategic analysis and choice in single - or dominant- product businesses: Building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness company: Rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through shrot-term objectives, functional tactics, reward system, and employees empowerment -- implementing strategy through restructuring and reengineering in the company's structure, leadership, and culture -- Strategic control and continuous improvement.

ISBN: 0072333235 (pbk. : alk. paper)

LCCN: 99016362

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .P31

Dewey Class. No.: 658.4/012