Burst, Ardis.
The management game / Ardis Burst and Leonard A. Schlesinger. - New York, N.Y. : Viking, 1987. - 274 p. : ill. ; 24 cm.
Contents: Introduction -- Specialty foods: The ConCom challenge -- Making it in a gourmet world -- Choosing an advertising campaign for Italiano -- Choosing a sales force organization -- Establishing a transfer price for Salsa! -- Planning Italiano production systems -- Handling the nubian network opportunity -- Balancing corporate reporting and division spending needs -- Closing the apple products production facility -- Choosing a new group product manager -- How it all turned out -- The year ends: The Challenge goes on.
0670812250
86040617
Management games.
HD30.26.B87
658.4/0353
The management game / Ardis Burst and Leonard A. Schlesinger. - New York, N.Y. : Viking, 1987. - 274 p. : ill. ; 24 cm.
Contents: Introduction -- Specialty foods: The ConCom challenge -- Making it in a gourmet world -- Choosing an advertising campaign for Italiano -- Choosing a sales force organization -- Establishing a transfer price for Salsa! -- Planning Italiano production systems -- Handling the nubian network opportunity -- Balancing corporate reporting and division spending needs -- Closing the apple products production facility -- Choosing a new group product manager -- How it all turned out -- The year ends: The Challenge goes on.
0670812250
86040617
Management games.
HD30.26.B87
658.4/0353