Wickham, Philip A.

Strategic entrepreneurship / Philip A. Wickham - 4th ed. - Harlow: Prentice Hall, c2006. - xxxiv, 613 p. ill. 25cm.

Includes index

Contents: The Entrepreneur as an individual -- The Entrepreneur in the macroeconomic environment -- The Entrepreneurial process and new venture creation -- Choosing a direction -- Initiating and developing the new venture.

027370642x


Entrepreneurship.

HB615.W535

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