Carpenter, Mason Andrew, 1961-

Strategic management : a dynamic perspective : concepts and cases. / Mason A. Carpenter, Wm. Gerard Sanders. - 2nd ed. - Upper Saddle River, N.J: Pearson Prentice Hall, c2009. - xxii, 861 p.: col. ill.; 27 cm.

Includes bibliographical references and index.

Contents: Introducing strategic management -- Leading strategically through effective vision and mission -- Examining the internal environment:resources,capabilities,and activities -- Exploring the external environment: macro and industry dynamics -- Creating business strategies for dynamic contexts -- Developing corporate strategy -- Looking at international strategies -- Understanding alliances and cooperative strategies -- Study mergers and acquisitions -- Organizational structure,systems,and processes -- Considering new ventures and corporate renewal -- Corporate government in the twenty-first century

9780132341387 0132341387

2007040201


Strategic planning.
Industrial management.

HD30.28.C3772

658.4/012

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