Seitel Fraser P.
The pratice of public relation. / Fraser P. Seitel - 10th ed. - Canada: Pearson Prentice Hall, 2007. - xxix,442p.: ill.; 26cm.
Includes appendix and index
Contents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management
0132038625
HM1221.S45
The pratice of public relation. / Fraser P. Seitel - 10th ed. - Canada: Pearson Prentice Hall, 2007. - xxix,442p.: ill.; 26cm.
Includes appendix and index
Contents: What is public relations,anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- integrated marketing communications -- Public relations and the internet -- Crisis management
0132038625
HM1221.S45