Murdick, Robert G.
Business policy strategy guide. / Robert G. Murdick - 6th ed. - U.S.A: CRC Press, 2001. - 340 p.: 24cm.
Includes index.
Contents: Business failure-business success -- The Field of action: Environment of the business system -- The Field of action: The business system -- Strategic management -- Current issues in strategic management -- The Struggle for survival and prosperity -- Functional area-marketing -- Functional area-accounting and finance -- Functional area-production -- Functional area-engineering and R & D -- Functional area-human resources -- Management information systems -- Analyzing global business -- How to perform an industry study -- How to analyze a case -- Case analysis illustrated: The shaft nursery and landscape company -- Case study: Southeastern shipyards. inc -- Appendix A: Common organizational variables model as a problem solving aid -- Appendix B: Symbols used in evaluating of reports.
1574442775
Industrial management.
HD31.B94
Business policy strategy guide. / Robert G. Murdick - 6th ed. - U.S.A: CRC Press, 2001. - 340 p.: 24cm.
Includes index.
Contents: Business failure-business success -- The Field of action: Environment of the business system -- The Field of action: The business system -- Strategic management -- Current issues in strategic management -- The Struggle for survival and prosperity -- Functional area-marketing -- Functional area-accounting and finance -- Functional area-production -- Functional area-engineering and R & D -- Functional area-human resources -- Management information systems -- Analyzing global business -- How to perform an industry study -- How to analyze a case -- Case analysis illustrated: The shaft nursery and landscape company -- Case study: Southeastern shipyards. inc -- Appendix A: Common organizational variables model as a problem solving aid -- Appendix B: Symbols used in evaluating of reports.
1574442775
Industrial management.
HD31.B94