Gerson, Richard F.
Measuring customer satisfaction. / Richard F. Gerson. - Menlo Park, Calif. : Kogan Page, c1993. - ix, 144 p. : ill. ; 26 cm. - Fifty-Minute series . - Fifty-Minute series. .
Contents: Introduction -- Customer satisfaction -- Measuring quality and customer satisfaction -- Researching customer satisfaction -- Managing customer satisfaction -- Customer service/satisfaction surveys -- Appendices.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2004.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer satisfaction.
Customer services--Evaluation.
Electronic books.
HF5415.5.G46
658.8/12
Measuring customer satisfaction. / Richard F. Gerson. - Menlo Park, Calif. : Kogan Page, c1993. - ix, 144 p. : ill. ; 26 cm. - Fifty-Minute series . - Fifty-Minute series. .
Contents: Introduction -- Customer satisfaction -- Measuring quality and customer satisfaction -- Researching customer satisfaction -- Managing customer satisfaction -- Customer service/satisfaction surveys -- Appendices.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2004.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer satisfaction.
Customer services--Evaluation.
Electronic books.
HF5415.5.G46
658.8/12