Cummins, Julian
Sales promotion : how to create and implement campaigns that really work. / Julian Cummins - London : Kogan Page, 1998. - vii, 268 p.: ill.; 24cm.
Includes bibliographical references and index.
Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion.
0749424478
Sales promotion.
HF5438.5.C86
Sales promotion : how to create and implement campaigns that really work. / Julian Cummins - London : Kogan Page, 1998. - vii, 268 p.: ill.; 24cm.
Includes bibliographical references and index.
Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion.
0749424478
Sales promotion.
HF5438.5.C86